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The Isle of Man Steam Packet Company, in collaboration with local production company Alt Lodge, has been shortlisted for a prestigious Brand Film Award, placing it alongside major global brands like Vodafone and Nissan.
The Manx Community Assistance film, which highlights the Steam Packet Company’s commitment to supporting local causes through its MCA Fund, has been recognised in the Progressive Social Change category of the Brand Film Awards 2025.
The film tells the inspiring story of the Vagabonds Ladies Rugby Team, the Isle of Man’s only women’s rugby club, and showcases how the Steam Packet Company plays a pivotal role in supporting grassroots sport and community initiatives across the island.
World class brand storytelling from the Isle of Man.
This nomination is a landmark achievement for both the Steam Packet Company and Alt Lodge, a local Isle of Man-based production team, demonstrating that world-class storytelling can thrive beyond major agency hubs in big cities.
Celebrating the very best in brand storytelling, the Brand Film Awards recognise exceptional creativity, compelling narratives, and outstanding production across industries. Now in its ninth year, the awards continue to set the benchmark for excellence, with past winners including some of the world's most influential brands.
A story that matters and resonates globally
The film was launched on International Women’s Day and focuses on empowerment through sport, telling the story of how the Vagabonds Ladies Rugby Team has grown with the help of the Steam Packet Company’s support.
Beyond showcasing the team’s history and impact, the campaign aimed to shift perceptions of the Steam Packet Company, demonstrating its deep-rooted commitment to the Isle of Man community beyond its role as a transport provider.
Since its launch, the film has made a real impact, inspiring 17 new players to join the Vagabonds Ladies team (the biggest increase in recent years) and leading to the creation of a new girls’ section, securing the future of women’s rugby on the Isle of Man.
Now, this authentic and locally produced story is being recognised on a global stage, proving that compelling brand storytelling doesn’t just come from big-budget campaigns, it thrives in communities with real heart.
The winners will be announced at a prestigious ceremony at Ham Yard, London, on 30th April 2025, where the Steam Packet Company and Alt Lodge will stand alongside some of the biggest brands in the world.
Brian Thomson, Managing Director of the Isle of Man Steam Packet Company said:
“We are incredibly proud to be shortlisted for this award. Choosing to partner with local production team Alt Lodge, we set out to create a film that truly reflects the spirit of the Isle of Man and the impact of our community support. To be recognised at this level, against major global brands, is a testament to the power of authentic storytelling and local talent.”
David Lovelady, Alt Lodge co-founder commented: “We are honoured to be nominated alongside the Isle of Man Steam Packet for the Brand Film Awards - Progressive Social Change Category. It’s a great example of the power of on-island collaboration. The film showcases local talent and commitment to support our community – Isle of Man Steam Packet, Vagabonds Ladies and Alt Lodge came together to make something special. We are proud to see our work be recognised in this way”
Vagabonds Ladies Social Secretary Ella Goodwin-Jones said:
“We were truly honored to help create this film with the Isle of Man Steam Packet Company. Having our journey—it’s creation, growth, and spirit—brought to light was a rare and special privilege.
Not only has the film raised awareness and inspired more ladies to join, but the incredible support we’ve received has helped us expand into youth girls training as well.
Sharing our stories and our passion for women in sport was unforgettable. The team behind the film, along with the Steam Packet, has supported us in ways beyond measure, leaving a lasting impact on our journey.”
